All posts in " Getting Started With Vacation Rental "
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VRS296 – Mash-Up with Matt Landau of Vacation Rental Marketing Blog

It’s been a while since I last chatted with my buddy, Matt Landau and a lot has been going on since then. So this week we catch up with a few of the great blog posts featured recently on VRMB. In particular, I wanted to talk about the Keystone Awards for the top suggested software; […]

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VRS288 – Is PR Still Relevant for Vacation Rentals?

The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]

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VRS285 – Boost Your Vacation Rental Business With Referrals

When you are lost in the sea of other homes in your location and despair of ever getting seen, a referral from a past guest, a friend, or even another homeowner could be your lifeline to increasing occupancy. Rather than asking for referrals, today’s guest Matt Ward says we simply need to create the environment […]

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VRS283 – The Aftermath of Hurricane Michael

2018 gave North America more than its fair share of disasters with flooding, wildfires and deathly tornadoes. But none of these were more devastating to PR company owner, April Salter, than Hurricane Michael. Now designated a Category 5 hurricane and one of the worst storms to ever hit mainland USA, Michael barrelled ashore on Mexico […]

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VRS282 – Why you always need a Plan B to take the drama out of a crisis

Sometimes things happen out of the blue and you are completely sidelined. In our business, this could be anything from a breakdown in a booking system, a guest complaint, an about-turn by one of the OTAs, and it does more than mess up the day. It’s time-consuming, annoying and frustrating and you just wish you’d […]

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VRS281 – Getting Ready for Another Season of Vacation Rentals

It’s that time again! Another winter comes and goes and here we are getting ready for a new season of rental. Doing an annual audit makes a lot of sense and it’s an exercise we encourage our owners to do in the spring. In this episode, I share how we do our annual check and […]

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Vacation Rental Marketing: Using Personas to Help Increase Your Bookings

The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]

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