Share VRS288 – Is PR Still Relevant for Vacation Rentals? The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]
Share VRS287 – Transformation, Expansion and Explosion – Lehmann and Landau on the changing nature of the vacation rental industry Three articles were published recently all dealing with the same question – ‘What is happening in our industry, and do we need to be concerned?’ The authors – Amy Hinote of VRM Intel, Matt Landau from the Vacation Rental Marketing blog, and Simon Lehmann, co-founder of AJL Consulting – are all well-qualified to answer that […]
Share VRS285 – Boost Your Vacation Rental Business With Referrals When you are lost in the sea of other homes in your location and despair of ever getting seen, a referral from a past guest, a friend, or even another homeowner could be your lifeline to increasing occupancy. Rather than asking for referrals, today’s guest Matt Ward says we simply need to create the environment […]
Share VRS283 – The Aftermath of Hurricane Michael 2018 gave North America more than its fair share of disasters with flooding, wildfires and deathly tornadoes. But none of these were more devastating to PR company owner, April Salter, than Hurricane Michael. Now designated a Category 5 hurricane and one of the worst storms to ever hit mainland USA, Michael barrelled ashore on Mexico […]
Share VRS282 – Why you always need a Plan B to take the drama out of a crisis Sometimes things happen out of the blue and you are completely sidelined. In our business, this could be anything from a breakdown in a booking system, a guest complaint, an about-turn by one of the OTAs, and it does more than mess up the day. It’s time-consuming, annoying and frustrating and you just wish you’d […]
Share VRS281 – Getting Ready for Another Season of Vacation Rentals It’s that time again! Another winter comes and goes and here we are getting ready for a new season of rental. Doing an annual audit makes a lot of sense and it’s an exercise we encourage our owners to do in the spring. In this episode, I share how we do our annual check and […]
Share Vacation Rental Marketing: Using Personas to Help Increase Your Bookings The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]
Share Short-Term Rental: 7 Things You Need to Know Before You Invest As the short-term rental industry grows, demand continues to increase. This is now making investment in short-term rental property a more attractive prospect. It might be part of a retirement plan; an opportunity to pursue a digital, location independent life, or to achieve a family goal to own a second home. Buying a vacation property […]
Share 10 Keys To Vacation Rental Success Vacation home owners are facing challenges if they need to sell. Many are turning to rental as an alternative to having a property on the listings for many months. There are a large number of owners choosing this route because they have either tried selling, or are not prepared to lower their asking price and […]
Share VRS192 – 10 Sure-fire Ways to Upset Your Guests at Check In In this solo episode I’m getting back to some basics as I talk about the first 30 minutes your guests experience at your property, and why that is so important to the overall enjoyment of their vacation and to the review they subsequently may write. There is a magic that accompanies arrival at a vacation […]
