VRS078 - Landing Pages and Lead Generation For Your Vacation Rental Business - Vacation Rental Formula

VRS078 – Landing Pages and Lead Generation For Your Vacation Rental Business

I have a big confession to make and it’s a little embarrassing.

We do not have a mailing list…………yes I hear the crickets too.

I don’t mean for Cottage Blogger – that’s different. If you check out the top of our home page you’ll see there is my free book – Staged to Rent (our lead magnet) – and if you click on the image it takes you to a sign-up box ( a Lead Box), which will put your name on our mailing list, and then you’ll get additional content and may be more likely to come back to the site again.

You have probably signed up for many of these free ebooks, white papers, resources and video tutorials. The free content is designed to encourage trust and loyalty.

It’s a tried and trusted formula to help create relationships with visitors to a website, because if you don’t provide real value in exchange for that email address your new subscribers won’t stay around for long.

However, despite years of knowing this, we’ve never collected emails from the thousands of visitors who come to our agency website every week.

In this week’s episode I’ve invited the Marketing Educator from Lead Pages to join me and hopefully help me with my new task of turning CLRM into a lead generating site.

tweetTweet: One of the best #VacationRental Success episodes ever with @BobTheTeacher from @Leadpages. http://ctt.ec/6TgfW+ pic.twitter.com/i4k8UT6pzo

Bob Jenkins, AKA Bob the Teacher, has been training internet marketers for years and he’s also a talented business coach – he coached Mike and I for three months last year. It was great to talk to Bob and to hear his views on how lead generation tactics could work for independent vacation rental owners as well as managers.

After the interview Mike joined me for a few minutes to talk about a new project we have underway and why you should join us on the next step of our journey.

June Vacation Rental Webinar

Bob shared with us….

  • Why we shouldn’t let our guest leads get away
  • What Lead Pages is and how they attract site visitors to subscribe to a mailing list
  • How to use Lead Pages as a website
  • The best types of lead magnets to use
  • Why CLRM (my company) might be driving new clients away
  • The steps an owner or manager can take now to start collecting more leads
  • Which Lead Pages plan is best for our needs

Lead Pages

CottageLINK Rental Management

CLRM Owner Subscribe page (Link to follow soon)

About Bob The Teacher


Where you can find Bob & LeadPages™:

http://leadpages.net/

Website

@BobTheTeacher

Twitter

Facebook.com/BobJenkins

Facebook

+BobJenkins

Google+

linkedin.com/in/bobtheteacher

LinkedIN

BobTheTeacher Jenkins

Thanks for having me on your excellent podcast series, Heather! I enjoyed sharing these strategies and look forward to more Vacation Rental owners and Property Managers having full booking calendars.

David Jenn

Another “must listen” episode of the Vacation Rental Success Podcast. Now it is time to go post two lead magnets… one for potential guests and one for property owners. I’m planning to start with Bob’s suggestion for an “instant” guest lead magnet by simply asking guests to sign up for notifications of specials and last minute deals. For owners, I plan to put together a lead magnet about the 6 Essentials for maximizing rental income in Destin, Fl.

Thanks Bob and Heather!

David Jenn
http://www.CoastalVibeVacations.com

Bob Garner

Thanks for another great podcast – always something new to learn

Heather Bayer

David – those are great ideas. We are offering a free packing list in return for asking guests to sign up for our special offers newsletter. I’d love to hear how your lead magnets convert for you.

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