Share VRS340 – SEO And Your Short Term Rental Book Direct Strategy with Damian Sheridan So, you list with an OTA and they use their mighty clout and billion-dollar ad budgets to get right on top of Google & Facebook. Then what happens if you want to get more independent and take more direct bookings? How do you get seen? Vacation rental owner, SEO strategist, and Book Direct Show conference […]
Share VRS339 – 6 Stages of a Short-Term Rental Book Direct Strategy This pandemic has delivered a lot of lessons and they aren’t all about getting the spinach out of your teeth before joining a Zoom call! It’s got many people thinking seriously about the amount of control the OTAs have and what we can do to take that control back. While #BookDirect isn’t a new term, […]
Share VRS338 – Book Direct Basics with the Vacation Rental Formula Team Back in the day before Home Away and Airbnb came on the scene, we booked our homes directly with the consumer. We used fax machines for booking forms, cheques or cash for payment, and spreadsheets to ensure we didn’t double book. Now we have platforms and apps and plenty of resources to make it so […]
Share VRS337 – Maintaining The Happiness High – Nurturing your Vacation Rental Guest If we can capture guests while they are on a ‘happiness high’ and help extend that beyond the first excitement of booking a vacation, we can create more loyal guests who ultimately become our ambassadors. This is the vision of vacation rental entrepreneur Nancy McAleer, and one that underpins all her activities on both her […]
Share VRS336 – The Short Term Rental Covid-19 Reset with Matt Landau Inspiration for podcasts comes from many places, none more richer in ideas and content than Matt Landau’s weekly newsletter. If you didn’t get the mailer it’s reproduced below. In this episode, Matt joins me to discuss the future of vacation rentals in light of the pandemic and share some practical and actionable things you can […]
Share VRS335 – In The Vacation Rental Trenches with Lance & Elaine Stitcher of Seaside Vacations For most property managers these unprecedented times have forced us into territory we’ve not encountered before. Rapidly changing scenarios; cancellations; policy reviews and government edicts are just a few of the situations we’re dealing with. We have to be proactive, creative, and above all, optimistic if we want to come out the other side with […]
Share VRS333 – Vacation Rental Marketing Through and Beyond Covid-19 It’s difficult to know how to get the marketing balance right in these times. Should you be talking about vacations when your guests are wondering when they will get a full pay cheque again? Is it right to email them at all? Matt Bare of Q4 Launch shares his thoughts on how we can best […]
Share VRS332 – In The Short Term Rental Trenches with Sharon Michie of Cottages to Castles For most property managers these unprecedented times have forced us into territory we’ve not encountered before. Rapidly changing scenarios; cancellations; policy reviews and government edicts are just a few of the situations we’re dealing with. We have to be proactive, creative, and above all, optimistic if we want to come out the other side with […]
Share VRS331 – Navigating Covid-19 Aid Programs For Short Term Rentals with Brook Pfautz As we move into another week of the Covid-19 crisis governments worldwide are launching various aid packages. In the US a section within the CARES Act called the Paycheck Protection Program could benefit small business cash flows with federally guaranteed loans. As with any of these aid programs, there’s a lot of information contained within […]
Share VRS330 – 9 Projects to Help You Reboot Your Short Term Rental Business In times of uncertainty and anxiety, our natural instinct is to focus on the here and now and avoid looking ahead to speculate on where we might be in the next few months or years. However, given the enforced downtime we have choices. We can bemoan our fate, worry and catastrophize, or we can plan […]
