Share VRS280 – The First 10 Minutes – How to Delight or Dismay Your Vacation Rental Guests First impressions have lasting effects. We are wired in a way that allows us to more easily recall the first and last impression of an experience than anything that happens in between. Think about the last time you flew to a vacation destination and got delayed. If it was stressful, annoying, and was dealt with […]
Share VRS279 – The 2019 Hospitality Survey With Alanna Schroeder Expectations of hospitality have never been higher in our business. The bar has been set high for new entrants and it’s far more than providing two rolls of toilet paper and a reasonably clean home. Hosts and owners are meeting the challenge as the 2019 Hospitality Survey results show. In this episode, the founder of […]
Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS277 – Hospitality with Heart with Billy O’Sullivan of PMI Vacation Rentals We hear the words ‘Responsible Rental’ but what do they mean? From the perspective of Billy O’Sullivan, Director of the vacation rental division of Property Management Inc, they encompass transparency, hospitality, professionalism, and integrity. In this episode, we explore the qualities needed to run a successful short-term rental business in this dynamic market, and Billy […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS274 – Nawlins wrap up – The Vacation Rental Women’s Summit Having just returned from the Vacation Rental Women’s Summit, I’ve had a week to reflect on the takeaways and to also hear from other attendees about their thoughts. Conference organizer and publisher of VRM Intel, Amy Hinote, joins me to talk about the event and give us her highlights from an amazing two days in […]
Share VRS273 – 5 Mistakes That VRBO’s Often Make (2019) A few years ago I wrote a blog post that went on to be one of the most popular on Cottage Blogger. It was called 10 Mistakes VRBO Owners Often Make. It listed a number of things owners frequently did that could be detrimental to their rental business – and downright catastrophic if they did […]
Share VRS272 – Investing in Short-Term Rental Property with Erica Muller of Vrolio Today’s guest has been a realtor for 16 years in the Orlando area. She’s one of a few real estate agents who really understand the vacation rental business and the challenges involved in selling a short-term rental. Earlier this year the vacation rental real estate listing site, Vrolio, was given a soft launch. The listing, […]
Share VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]
