All posts in "Podcast"
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VRS352 – It’s a Matter of Trust with Direct Booking For Short Term Rental

For a guest booking with an online platform such as Airbnb, there’s an emphasis on trust.  It’s one of the primary ways they persuade guests their platform is safe to use and why ‘off-platform’ whether booking or messaging, is somehow sending them off to the dark side.  And it’s also why we should be paying […]

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VRS351 – Creating An Awesome Vacation Rental Newsletter

Matt Landau (VRMB) calls himself a ‘Newsletter Nerd’.  He’s spent over five years researching what constitutes a great newsletter that you look forward to every week and always open, as opposed to the one that pops into your inbox and out into trash without a second glance. According to the author of Everybody Writes, Ann […]

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VRS350 – Getting Ready for Your Next Tipping Point

Tipping points occur when something changes to tip the balance of a system and brings about a larger change.  For example, someone integral to your business resigns, or VRBO penalizes you for too many cancellations or software you’ve relied on closes down.  There are many opportunities for something to happen within your carefully structured business […]

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VRS347 – Short Term Rentals In The Age Of Entitlement

We’ve all experienced entitlement at some time in our business.  Guests who demand something that was never shown on a listing, or wanting house rules waived.  The ones who want to bring their lapdog to property that’s not pet-friendly or squeeze a few extras in when the maximum occupancy is clearly stated.  And the ones […]

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VRS346 – 10 Mistakes To Avoid on Your Short Term Rental Website

While we all know the number one requirement for a Book Direct strategy is a website, getting one built is another matter.  You might try and do it yourself, go for a freelancer on Upwork or shell out some serious money on a high-end design company.  But, whatever you do it’s easy to make mistakes […]

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VRS344 – What A Decade This 6 Months Has Been with Andrew McConnell

When I did my annual look back/look forward discussion with Andrew McConnell in January, little did we know what was in store. A Politico article at the end of 2018 was titled, What a Decade This Year Has Been and I think that’s been topped by the past 6 months that seems as if we’ve […]

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VRS343 – An overview of the 2020 VR Tech Award competition

The last few years have seen a huge growth in innovation, with start-ups targeting every sector of our industry.  The VR Tech Award has focused on businesses less than two years old and is now in its 4th year.  While Covid-19 has forced some to pause their growth and wait for markets to pick up, […]

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