All posts in "Marketing"
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VRS175 – PR for Vacation Rentals with Jessica Gillingham

Have you ever wondered how to get your vacation rental mentioned in a media article, or thought you may have a story that would be interesting enough to feature in a travel blog? Some years ago when I was running our UK based company, Clearwater Holidays, we wanted to get the message out about our […]

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VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson

Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]

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VRS155 – The Vacation Rental Conversion Conversation Part 2

I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]

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VRS130 – Paid Advertising For Vacation Rental With Conrad O’Connell

It was a real pleasure to invite Conrad back onto the podcast for Part 2 of our interview – this time featuring his great insights into paid advertising. Our property management company has been in business for 12 years and we’ve never seen the need to use paid ads. Over the years we’ve built up […]

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VRS124 – Listing with a Niche Vacation Rental Site

When I first got into this business nearly 20 years ago, there were a lot of niche listing sites.   They were started by people with vision and passion who wanted to create the portals for homeowners to take advantage of the fast-growing interweb. Then, along came Home Away and the beginnings of the end of […]

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VRS123 – Pinterest For Vacation Rental Impact – with Nancy McAleer

Take three beautiful properties, a content-rich website and a passionate owner who understands the value of blogging and focused social media activity, and you have a recipe for vacation rental success. As an executive with Canadian retail company, Jacob, Nancy McAleer had a high-powered job that ended with a ‘golden parachute’ offer when the company […]

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VRS121 – Books, Productivity and Bright Shiny Things

Looking back over the years since I started in this business, I’ve tried hundreds of apps, resources, and systems, read books, and articles, and am always on the lookout for new and innovative ideas that will improve my businesses. It’s been a while since I shared my favorite productivity resources, and the books I’m reading, […]

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VRS120 – Creating a Vacation Rental Travel Portal with David Angotti

As a property manager I’ve always been curious to see how other companies brand themselves, and am constantly on the lookout for new ideas. Quite frankly I’ve found it fairly depressing to see the sameness in so many web sites, and that includes my own company. We’ve just created a new mobile responsive site, and […]

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