Marketing Archives - Page 3 of 15 - Vacation Rental Formula
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VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson

Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]


VRS155 – The Vacation Rental Conversion Conversation Part 2

I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]


VRS130 – Paid Advertising For Vacation Rental With Conrad O’Connell

It was a real pleasure to invite Conrad back onto the podcast for Part 2 of our interview – this time featuring his great insights into paid advertising. Our property management company has been in business for 12 years and we’ve never seen the need to use paid ads. Over the years we’ve built up […]


VRS124 – Listing with a Niche Vacation Rental Site

When I first got into this business nearly 20 years ago, there were a lot of niche listing sites.   They were started by people with vision and passion who wanted to create the portals for home owners to take advantage of the fast growing interweb. Then, along came Home Away and the beginnings of the […]


VRS103 – How to Be a Location Influencer on Instagram with Thibault Masson

With 400 million monthly active users, and 70+ million users who access the platform daily, there’s clearly some potential for adding Instagram to our vacation rental marketing toolbox. And since it is free to use, and relatively easy to learn, there are few barriers to entry. Some owners and VR marketers have embraced Instagram as […]


VRS101 – How to Become a Vacation Rental Twitter Expert

I’ve been on Twitter since 2008, off and on. Yes, I’ve blown hot and cold on it over the years…bingeing occasionally and then letting the account go dormant for a few months. Over this time, the pattern has become clear. Twitter is like my vegetable garden. When it is fed, watered and nurtured it grows, […]


VRS099 – The Digital Handshake With Will Franco

It’s no secret that video will give you an edge in social media marketing. Stats from Facebook, Twitter and Google Plus suggest that a short video can boost engagement and increase traffic to a website. So why aren’t more people using it? Most would argue that the cost of equipment, time involved in editing, and […]


VRS095 – Hooking Your Guests with Great Copywriting with Jessica Vozel

If you think about the last time you read a good novel, it probably wasn’t the story that got you immersed in the book to start with, it was the opening lines; the way the writer drew you into the narrative, and the descriptive text that had you identifying with the characters from the get-go. […]

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