All posts in "Marketing"

The Big Vacation Rental Blog Experiment – Part One

  I’ve been talking for a while about the value of using a blog to promote a vacation rental property, in place of a static web site. I wanted to demonstrate this from the beginning so have decided to use my own property as the guinea pig, and my ever patient husband as the guinea […]


How To Write Captivating Copy For Your Vacation Rental Website

What inspires you? What captures your attention when you visit a website so that you explore every page? Perhaps it’s the eye-catching design or photos that get your initial interest, but it’s the words that will spark the desire to read more. When you write for your website or blog it’s important to pay close […]


How to Spot a Cherry Picker and Other Rental Tips

It can be very frustrating to spend hours on the phone and in emails with a prospective renter, only to find they never contact you again. The cost of that time can be hefty, particularly if you’re so convinced they are going to book that you hold the week for them, thereby losing other potential […]


10 Ways to Kickstart your Vacation Rental Planning for 2008

I know that many owners are already well into their booking season, and if your 2007 marketing was effective you’ll continue to reap the benefits for next year. However, if you were not too satisfied with your advertising impact, or you feel your website is a little dated and needs a makeover, take a look […]


Build a Cottage Blog to Maximise Rental Income

My sister owns a beautiful cottage on Clear Lake –in fact there are two cottages together that she rents out either individually or together for larger families. She really enjoys talking with guests, helping them with their vacation plans and making sure the cottage is right for their needs. She has a great website and […]


How to Market your Vacation Rental with a Blog

Blogs have gone way beyond being just a platform for self involved people to share uninteresting details of their mundane everyday life. Although there a plenty of these types of ‘journal’ around, the whole focus of blogging has changed. Businesses and entrepreneurs are using the blogging medium to promote their products and services to a […]


Is your cottage sitting empty when it could be earning for you?

I was out having a final kayak on our lake yesterday and it was so quiet and peaceful;  the docks are all in and shutters are on the windows of cottages that all have that vacant look. Another few weeks and the snow, ice and cold will keep all but a few in hibernation until […]

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