All posts in "Marketing"
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VRS346 – 10 Mistakes To Avoid on Your Short Term Rental Website

While we all know the number one requirement for a Book Direct strategy is a website, getting one built is another matter.  You might try and do it yourself, go for a freelancer on Upwork or shell out some serious money on a high-end design company.  But, whatever you do it’s easy to make mistakes […]

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VRS342 – Content Creation for Short-Term Rental Conversion with Kim Doyal

Two weeks ago, Damian Sheridan told us the first thing you need for a successful book direct plan is a website. The second is a powerful content creation strategy.  Kim Doyal is here to tell us that content is not just king…it’s everything. I came across Kim when I was on the search for something […]

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VRS327 – A Masterclass in Growing a Vacation Rental Company

Successful property management companies often start in the same way. An owner of a home has a challenge in finding the right company to manage their property and decides they could be more profitable if they applied their own ideas and passions to it. For Jennifer Frankenstein Harris the search for a technology-forward manager in […]

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VRS326 – How To Choose Property Management Software

When I started out in property management 17 years ago there were a handful of companies offering booking software. Now, according to Terry Whyte, owner of Anna Maria Island Beach Condos, there are more than 1400. That’s an astonishing number and it makes the business of choosing one so much more challenging. As well as […]

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VRS325 – Your Creation Story and Why You Should Tell It

Our brains are wired to respond to a well-told story. It’s the best way to capture attention and create rapport. It’s why the best presentations and TED Talks start off with a good narrative. Just check out Shawn Achors talk on the Happy Secret to Better Work for a demonstration of this. So, how can […]

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VRS315 – How to Deliver Short Term Rental Secret Service Surprises

We can learn a lot from the information we get from guests in inquiries and message threads and phone calls. Good use of questioning can elicit all sorts of detail on what they like to do on vacation, who is in their group, what special occasions they may be celebrating and what their dream holiday […]

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VRS314 – Your Short Term Rental Digital Marketing Strategy for 2020

We’ve talked a lot about digital marketing this year and after our crazy summer, it’s going to be a major part of our strategy for 2020. We are going to be proactive and not reactive this time around. Jason Beaton, Chief Marketing Officer of Vacation Rental Formula joins VRS today to help you plan your […]

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VRS303 – Find Your Short Term Rental Niche Pt 1 with Rick Oster & Oster Golf Houses

Building for a niche market has worked for Rick Oster. Over the years, he’s built 7 homes with another to break ground shortly, with a model developed from understanding the needs of his rental demographic. They are purpose-built homes with a specific layout including multiple master suites, entertainment areas, and custom kitchens, and much of […]

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VRS299 – Born Into The Vacation Rental Business with Jodi Taylor Refosco

When you are born to parents who run a vacation rental business and your first real job is cleaning hot tubs in rentals you are likely to learn a lot about the industry from the ground up. Having that sort of experience is what prompted Jodi Taylor Refosco to launch Taylor-Made Deep Creek Vacations & […]

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