Marketing Archives - Page 2 of 15 - Vacation Rental Formula
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VRS216 – Getting Back To The Basics Of Vacation Rental with Wes Melton

Are property managers a dying breed? Is this the end of property management as we know it? These questions are coming at us from a variety of sources and the latest was an article from Wes Melton at Smoky Mountains.com, published on Matt Landau’s Vacation Rental Marketing Blog. In this insightful but inconclusive argument, Wes […]

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VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018

There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]

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VRS210 – How to Create a Great Lead Magnet with Jason Beaton

In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]

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VRS207 – Growing Your Vacation Rental Business With Video With Matt Landau

I’ve interviewed Matt Landau of the Vacation Rental Marketing Blog and the Inner Circle numerous times over the past few years, and he never fails to deliver excellent advice on managing our businesses better. On many of those occasions, Matt has mentioned how important video has become in the marketing mix – to the point […]

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Vacation Rental Success Summit – What’s It All About?

Until the spring of 2016, there were few venues where vacation rental business owners could get together and talk about their vacation rental businesses, hear from a range of industry experts and network with fellow owners, managers and suppliers, free from the influence of the major listing sites and continues sales pitches. Before then, Homeaway […]

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VRS175 – PR for Vacation Rentals with Jessica Gillingham

Have you ever wondered how to get your vacation rental mentioned in a media article, or thought you may have a story that would be interesting enough to feature in a travel blog? Some years ago when I was running our UK based company, Clearwater Holidays, we wanted to get the message out about our […]

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