Share Vacation Rental Marketing: Using Personas to Help Increase Your Bookings The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]
Share 5 Critical Phases Every Vacation Rental Guest Experiences When was the last time you thought about all of the different things that happen before a guest books a stay at your vacation rental? Sometimes guests find you from an Online Travel Agency (OTA) like Airbnb or HomeAway. Others might come from a listing. Other times a guest may come across your website (you […]
Share VRS220 – Vacation Rental Décor and Design with Mercedes Brennan and Karen Campbell of 1 Chic Retreat The look and feel of a property can have a big impact on how guests experience their vacation, and what may have been spot on a few years ago, might now be considered ‘tired’ or in need of an ‘update’. These expressions are commonly seen in reviews. Your choices on design and décor will be […]
Share VRS216 – Getting Back To The Basics Of Vacation Rental with Wes Melton Are property managers a dying breed? Is this the end of property management as we know it? These questions are coming at us from a variety of sources and the latest was an article from Wes Melton at Smoky Mountains.com, published on Matt Landau’s Vacation Rental Marketing Blog. In this insightful but inconclusive argument, Wes […]
Share VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018 There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]
Share VRS210 – How to Create a Great Lead Magnet with Jason Beaton In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]
Share VRS207 – Growing Your Vacation Rental Business With Video With Matt Landau I’ve interviewed Matt Landau of the Vacation Rental Marketing Blog and the Inner Circle numerous times over the past few years, and he never fails to deliver excellent advice on managing our businesses better. On many of those occasions, Matt has mentioned how important video has become in the marketing mix – to the point […]
Share Vacation Rental Success Summit – What’s It All About? Until the spring of 2016, there were few venues where vacation rental business owners could get together and talk about their vacation rental businesses, hear from a range of industry experts and network with fellow owners, managers and suppliers, free from the influence of the major listing sites and continues sales pitches. Before then, Homeaway […]
Share VRS206 – How to Grow an Email List For Vacation Rental Marketing with Jason Beaton For anyone familiar with digital marketing and all it entails, the phrase, “It’s all in the list”, will be a mantra they have heard before. That list of email addresses forms the basis for all marketing efforts and campaigns, and without a substantial one, it’s tough to get to the next level in the mix […]
Share VRS201 – Free Vacation Rental Websites, Content and Collaboration with Alan Egan Alan Egan has been prominent in the vacation rental world for the last ten years at least. A well respected VR photographer, WordPress expert, and all-round nice person, Alan has a lot of knowledge about marketing that he freely shares. At the Vacation Rental World Summit in Florence last month, he launched a new platform […]
