Share VRS264 – Planning and Executing a Great Vacation Rental Website Plan Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]
Share VRS261 – The Future for Start-up Vacation Rental Property Managers With Simon Lehmann In this episode, I’m joined by industry strategist and consultant, Simon Lehmann to discuss what the future holds for start-up property managers – those with a couple of properties now who are focusing on growth in the future. There were 500 new attendees at the Vacation Rental Managers Association Conference this year in Las Vegas. […]
Share VRS252 – How to Make Vacation Rental Marketing Automation Personal with Brad Martineau We hear a lot about marketing automation so I was excited when I heard that Brad Martineau of Sixth Division would be Keynoting at VRSS earlier this year. Brad didn’t disappoint, giving an inspirational and thought-provoking presentation that challenged attendees to look at the way they handled the process of sourcing leads and turning them […]
Share VRS251 – Building My Vacation Rental Website – Part One Building your own website isn’t the easy task it’s made out to be, and now I’m about to start creating my own, I’m taking on board some expert help from today’s guest and my business partner, Jason Beaton. If you missed it, I’ve just moved into my new house which is a 4-minute drive from […]
Share VRS248 – Content Marketing & Copywriting to Boost Your Vacation Rental Traffic This episode is for you if you want to seriously look at driving traffic to a website or listing, and are willing to work at it. Content marketing has been around for a long time, but it’s never been more important in our market as it is now. With millions of short-term rentals vying for […]
Share VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]
Share Vacation Rental Marketing: Using Personas to Help Increase Your Bookings The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]
Share 5 Critical Phases Every Vacation Rental Guest Experiences When was the last time you thought about all of the different things that happen before a guest books a stay at your vacation rental? Sometimes guests find you from an Online Travel Agency (OTA) like Airbnb or HomeAway. Others might come from a listing. Other times a guest may come across your website (you […]
Share VRS220 – Vacation Rental Décor and Design with Mercedes Brennan and Karen Campbell of 1 Chic Retreat The look and feel of a property can have a big impact on how guests experience their vacation, and what may have been spot on a few years ago, might now be considered ‘tired’ or in need of an ‘update’. These expressions are commonly seen in reviews. Your choices on design and décor will be […]
Share VRS216 – Getting Back To The Basics Of Vacation Rental with Wes Melton Are property managers a dying breed? Is this the end of property management as we know it? These questions are coming at us from a variety of sources and the latest was an article from Wes Melton at Smoky Mountains.com, published on Matt Landau’s Vacation Rental Marketing Blog. In this insightful but inconclusive argument, Wes […]
