Share VRS368 – How to Win With Paid Advertising with Conrad O’Connell Our property management company has been in business for 17 years and we’ve dabbled with paid ads over time. Over the years we’ve built up a solid reputation and through the development of content, we regularly hit Page 1 of Google for our keywords. In other words, we do well on organic search even for […]
Share VRS366 – Direct Booking Hot Topics with Mark Simpson As we approach 2021 there’s still a lot of unpredictability, and in our industry, this is something we’re used to. Owners and managers want to keep control of their business but continued changes from the OTAs just add to the uncertainty many are feeling. We see this growing concern in the questions about direct bookings […]
Share VRS365 – Using Facebook Groups to Grow Community (Leads) Earlier in 2020, I started a Facebook group for managers and property owners. You are probably a member of it. If not please check it out – info below. The reason I mention it is that it has grown to nearly 2000 members in just 9 months and has become a useful resource for anyone […]
Share VRS357 – 2020 VR Tech Award Finalists The pandemic has brought many challenges, not least of which is getting new ideas, products and services out to the short-term rental audience. In a normal year, conference halls would be bustling with attendees discovering what’s new in the market and getting into deep discussion on what would work best in their businesses. In previous […]
Share VRS356 – The crazy summer of 2020 with Andy Meddick of Seachange Vacation Rentals Summer of 2020 was a season of feast or famine according to many property managers. There didn’t seem to be much in between. For urban markets and those that rely on international travelers it’s been a difficult time, but for hosts and managers in drive-to destinations, opening up delivered a frenzy of demand that was […]
Share VRS355 – A Short-Term Rental Advocacy Masterclass with Dana Lubner “If we didn’t do something, we would have lost all our abilities to do short-term rentals” – Dana Lubner Short term rental bans and restrictions are here to stay and we will all be impacted at some point. Even if there are regulations in place right now, there’s a good likelihood they will change in […]
Share VRS354 – It’s Our Time – Why We Need A Route To Professional Development ‘It’s our time’ according to Heather Richer, the President of The Association For Short-Term Rental Homeowners. We are seeing an unprecedented upswing in interest in vacation rentals as travelers the world over are encouraged to staycation in their own countries and find our mode of accommodation to be safer than hotels and resorts As our […]
Share VRS353 – Following His Own Path with Steve Elsey > A Vacation Rental Maverick Steve Elsey has a simple outlook on the vacation rental business. Create an attractive environment without the knick-knacks, loon artwork, and moose blankets. Always buy Tiffany lampshades and use the best linens. Treat guests with respect and they will return the favor. He doesn’t like the words luxury or rustic or perfect to describe a […]
Share VRS352 – It’s a Matter of Trust with Direct Booking For Short Term Rental For a guest booking with an online platform such as Airbnb, there’s an emphasis on trust. It’s one of the primary ways they persuade guests their platform is safe to use and why ‘off-platform’ whether booking or messaging, is somehow sending them off to the dark side. And it’s also why we should be paying […]
Share VRS351 – Creating An Awesome Vacation Rental Newsletter Matt Landau (VRMB) calls himself a ‘Newsletter Nerd’. He’s spent over five years researching what constitutes a great newsletter that you look forward to every week and always open, as opposed to the one that pops into your inbox and out into trash without a second glance. According to the author of Everybody Writes, Ann […]
