Share VRS346 – 10 Mistakes To Avoid on Your Short Term Rental Website While we all know the number one requirement for a Book Direct strategy is a website, getting one built is another matter. You might try and do it yourself, go for a freelancer on Upwork or shell out some serious money on a high-end design company. But, whatever you do it’s easy to make mistakes […]
Share VRS342 – Content Creation for Short-Term Rental Conversion with Kim Doyal Two weeks ago, Damian Sheridan told us the first thing you need for a successful book direct plan is a website. The second is a powerful content creation strategy. Kim Doyal is here to tell us that content is not just king…it’s everything. I came across Kim when I was on the search for something […]
Share VRS327 – A Masterclass in Growing a Vacation Rental Company Successful property management companies often start in the same way. An owner of a home has a challenge in finding the right company to manage their property and decides they could be more profitable if they applied their own ideas and passions to it. For Jennifer Frankenstein Harris the search for a technology-forward manager in […]
Share VRS326 – How To Choose Property Management Software When I started out in property management 17 years ago there were a handful of companies offering booking software. Now, according to Terry Whyte, owner of Anna Maria Island Beach Condos, there are more than 1400. That’s an astonishing number and it makes the business of choosing one so much more challenging. As well as […]
Share VRS325 – Your Creation Story and Why You Should Tell It Our brains are wired to respond to a well-told story. It’s the best way to capture attention and create rapport. It’s why the best presentations and TED Talks start off with a good narrative. Just check out Shawn Achors talk on the Happy Secret to Better Work for a demonstration of this. So, how can […]
Share VRS315 – How to Deliver Short Term Rental Secret Service Surprises We can learn a lot from the information we get from guests in inquiries and message threads and phone calls. Good use of questioning can elicit all sorts of detail on what they like to do on vacation, who is in their group, what special occasions they may be celebrating and what their dream holiday […]
Share VRS314 – Your Short Term Rental Digital Marketing Strategy for 2020 We’ve talked a lot about digital marketing this year and after our crazy summer, it’s going to be a major part of our strategy for 2020. We are going to be proactive and not reactive this time around. Jason Beaton, Chief Marketing Officer of Vacation Rental Formula joins VRS today to help you plan your […]
Share VRS305 – How To Win In Short Term Rentals With Direct Bookings Featuring Nancy McAleer For property managers and most short-term rental owners, the major listing sites are a source of the majority of our bookings. Guests seem immune to the nature of service fees that drive the overall cost of a vacation up by as much as 12% in excess of the base rental rate. They say it’s ‘quicker, […]
Share VRS303 – Find Your Short Term Rental Niche Pt 1 with Rick Oster & Oster Golf Houses Building for a niche market has worked for Rick Oster. Over the years, he’s built 7 homes with another to break ground shortly, with a model developed from understanding the needs of his rental demographic. They are purpose-built homes with a specific layout including multiple master suites, entertainment areas, and custom kitchens, and much of […]
Share VRS299 – Born Into The Vacation Rental Business with Jodi Taylor Refosco When you are born to parents who run a vacation rental business and your first real job is cleaning hot tubs in rentals you are likely to learn a lot about the industry from the ground up. Having that sort of experience is what prompted Jodi Taylor Refosco to launch Taylor-Made Deep Creek Vacations & […]
