Share VRS210 – How to Create a Great Lead Magnet with Jason Beaton In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]
Share VRS207 – Growing Your Vacation Rental Business With Video With Matt Landau I’ve interviewed Matt Landau of the Vacation Rental Marketing Blog and the Inner Circle numerous times over the past few years, and he never fails to deliver excellent advice on managing our businesses better. On many of those occasions, Matt has mentioned how important video has become in the marketing mix – to the point […]
Share Vacation Rental Success Summit – What’s It All About? Until the spring of 2016, there were few venues where vacation rental business owners could get together and talk about their vacation rental businesses, hear from a range of industry experts and network with fellow owners, managers and suppliers, free from the influence of the major listing sites and continues sales pitches. Before then, Homeaway […]
Share VRS206 – How to Grow an Email List For Vacation Rental Marketing with Jason Beaton For anyone familiar with digital marketing and all it entails, the phrase, “It’s all in the list”, will be a mantra they have heard before. That list of email addresses forms the basis for all marketing efforts and campaigns, and without a substantial one, it’s tough to get to the next level in the mix […]
Share VRS201 – Free Vacation Rental Websites, Content and Collaboration with Alan Egan Alan Egan has been prominent in the vacation rental world for the last ten years at least. A well respected VR photographer, WordPress expert, and all-round nice person, Alan has a lot of knowledge about marketing that he freely shares. At the Vacation Rental World Summit in Florence last month, he launched a new platform […]
Share VRS199 – Can Vacation Rental Owners Regain Control with Amy Hinote of VRM Intel “I do think we will see another disruptor in this space. I do not think that the booking paths that Airbnb, Homeaway, Trip Advisor and Booking.com are currently utilising are the best for our industry. Someone is going to crack that code.” – Amy Hinote We are blessed in this industry with some highly intelligent […]
Share VRS198 – Selecting the Right Property Management System for your Vacation Rental Business with Terry Whyte If you asked a property manager what the hardest decision has been in their business so far, most would put choosing reservation software, right at the top. Not only is it a big financial decision, but the time taken in implementing a new platform and learning how to use the software can be a huge […]
Share VRS194 – Dynamic Vacation Rental Pricing Explained with Andrew Kitchell of UseWheelHouse.com Do you adjust your pricing according to the seasons? I’m sure you do, if as is the case up here in Ontario you have clearly differentiated high and low periods of occupancy. When demand is super-high and inventory is low you’ll have a much higher rate than at times when there’s a lot of properties […]
Share VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, Pinterest, and even Google+ is time consuming and […]
Share VRS155 – The Vacation Rental Conversion Conversation Part 2 I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]
