All posts in "Marketing"
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How to Create a Web Site Your Visitors will Love

With the Cottage Life Show fast approaching, I’ve been spending the weekend doing some research for the seminars I will be presenting. Since one of the presentations is on Marketing Your Cottage Rental Profitably, I used a couple of hours early today to take a look at some cottage web sites to see what cottage […]

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Save Time By Including FAQs On Your Listing

How much of your time is taken up by answering questions from your cottage rental guests? Questions about the length of the dock; the location of the nearest marina, Beer Store or supermarket; bed configuration or type of appliances, are common. It seems that as soon as I’ve finished answering a set of questions from […]

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5 Tips to Boost your Bookings

It’s that time of year for vacation home owners when the first flutterings of panic can set in. Maybe you’ve got a week or two booked; perhaps you’ve had lots of enquiries but few conversions so far; maybe you are already fully booked, in which case read no further!  If the first two describe your […]

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Choosing a Domain Name for your Vacation Rental Blog

I’ve finally got around to thinking about the domain name for my new cottage blog. Over the past couple of years I’ve come up with names for web sites and occasionally got around to registering them. From around $8 a year if you go for a 3-year registration, it’s not a big amount to pay […]

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The Big Vacation Rental Blog Experiment – Part One

  I’ve been talking for a while about the value of using a blog to promote a vacation rental property, in place of a static web site. I wanted to demonstrate this from the beginning so have decided to use my own property as the guinea pig, and my ever patient husband as the guinea […]

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How To Write Captivating Copy For Your Vacation Rental Website

What inspires you? What captures your attention when you visit a website so that you explore every page? Perhaps it’s the eye-catching design or photos that get your initial interest, but it’s the words that will spark the desire to read more. When you write for your website or blog it’s important to pay close […]

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How to Spot a Cherry Picker and Other Rental Tips

It can be very frustrating to spend hours on the phone and in emails with a prospective renter, only to find they never contact you again. The cost of that time can be hefty, particularly if you’re so convinced they are going to book that you hold the week for them, thereby losing other potential […]

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10 Ways to Kickstart your Vacation Rental Planning for 2008

I know that many owners are already well into their booking season, and if your 2007 marketing was effective you’ll continue to reap the benefits for next year. However, if you were not too satisfied with your advertising impact, or you feel your website is a little dated and needs a makeover, take a look […]

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Build a Cottage Blog to Maximise Rental Income

My sister owns a beautiful cottage on Clear Lake –in fact there are two cottages together that she rents out either individually or together for larger families. She really enjoys talking with guests, helping them with their vacation plans and making sure the cottage is right for their needs. She has a great website and […]

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How to Market your Vacation Rental with a Blog

Blogs have gone way beyond being just a platform for self involved people to share uninteresting details of their mundane everyday life. Although there a plenty of these types of ‘journal’ around, the whole focus of blogging has changed. Businesses and entrepreneurs are using the blogging medium to promote their products and services to a […]

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