All posts in "Marketing"
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10 Ways to Welcome Your Guests this Winter

Out of season rentals are such a bonus and we are lucky that we rent most weekends in the winter. Many of our guests are returnees and we like to make them feel really welcome, which of course is why they keep coming back! Making sure the place looks great and creating that wonderful first […]

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Vacation Rental Reviews

We have just driven 10,000 kilometres and stayed in 15 separate campgrounds on an amazing vacation in the US south west. Every campground was chosen from a terrific web site called RV Park Reviews which allows RVers to comment on the places they have stayed and provides an open forum for both positive and negative […]

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How Viral Marketing Can Bring More Traffic

Marketing your vacation rental does not always mean spending money. There are lots of ways of getting traffic to your listing or web site without parting with a cent, and this is all possible because of the way people use the web, particularly through social networking.  Social scientists tell us that each person has a […]

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How Effective Was Your Marketing This Year?

The end of the summer season is coming up and with it comes the opportunity to review your marketing strategy for the past year, and make some changes if necessary. Evaluating how effective your vacation rental listings have been is important, particularly if you are using a number of paid sites to advertise your property. […]

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Vacation Rentals Are Not Just For Summer

With commercials for back to school products in full swing, it’s time to firm up the plans for fall and winter marketing of your vacation rental. This is the time to be creative and aggressive as the balance turns from low inventory and high demand, to a high number of available properties and a significant […]

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How to Make Word-Of-Mouth Marketing Work

Results from a 2007 Yahoo Travel survey revealed ‘that 61% of those questioned now go online for vacation recommendations. Travellers are no longer just searching for a hotel based on price, they are now mainly looking for user reviews, user ratings and photos.’  Sites such as Trip Advisor have areas where visitors can leave testimonials, […]

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How To Fill Those Last Minute Weeks

Hot on the heels of the Globe and Mail article, I got a call from another freelance journalist looking for insights into rising gas prices and how it may (or may not) be affecting cottage rental occupancy this summer. I responded by saying that the impact of this issue shouldn’t be taken in isolation. There […]

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5 Ways To Fill Up Your Empty Rental Weeks

This may not apply to you if your rental cottage, cabin or villa is already fully booked for the summer. But if you have only just listed your property, or traffic is slow so far this year, it may be time to take some remedial action on your listings. Here’s my top five tips to […]

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Honesty Can Bring More Rental Guests – Honest!

  "If you are told you can’t have it – you want it more! Ever watched a child in a candy or toy store?" Lay My Hat Forum contributor I was reading an interesting thread on the Lay My Hat forum this morning. The gist was that the more honest you are about the shortcomings […]

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How to Create a Web Site Your Visitors will Love

With the Cottage Life Show fast approaching, I’ve been spending the weekend doing some research for the seminars I will be presenting. Since one of the presentations is on Marketing Your Cottage Rental Profitably, I used a couple of hours early today to take a look at some cottage web sites to see what cottage […]

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