All posts in "Marketing"
Share

How To Fill Those Last Minute Weeks

Hot on the heels of the Globe and Mail article, I got a call from another freelance journalist looking for insights into rising gas prices and how it may (or may not) be affecting cottage rental occupancy this summer. I responded by saying that the impact of this issue shouldn’t be taken in isolation. There […]

Share

5 Ways To Fill Up Your Empty Rental Weeks

This may not apply to you if your rental cottage, cabin or villa is already fully booked for the summer. But if you have only just listed your property, or traffic is slow so far this year, it may be time to take some remedial action on your listings. Here’s my top five tips to […]

Share

Honesty Can Bring More Rental Guests – Honest!

  "If you are told you can’t have it – you want it more! Ever watched a child in a candy or toy store?" Lay My Hat Forum contributor I was reading an interesting thread on the Lay My Hat forum this morning. The gist was that the more honest you are about the shortcomings […]

Share

How to Create a Web Site Your Visitors will Love

With the Cottage Life Show fast approaching, I’ve been spending the weekend doing some research for the seminars I will be presenting. Since one of the presentations is on Marketing Your Cottage Rental Profitably, I used a couple of hours early today to take a look at some cottage web sites to see what cottage […]

Share

Save Time By Including FAQs On Your Listing

How much of your time is taken up by answering questions from your cottage rental guests? Questions about the length of the dock; the location of the nearest marina, Beer Store or supermarket; bed configuration or type of appliances, are common. It seems that as soon as I’ve finished answering a set of questions from […]

Share

5 Tips to Boost your Bookings

It’s that time of year for vacation home owners when the first flutterings of panic can set in. Maybe you’ve got a week or two booked; perhaps you’ve had lots of enquiries but few conversions so far; maybe you are already fully booked, in which case read no further!  If the first two describe your […]

Share

Choosing a Domain Name for your Vacation Rental Blog

I’ve finally got around to thinking about the domain name for my new cottage blog. Over the past couple of years I’ve come up with names for web sites and occasionally got around to registering them. From around $8 a year if you go for a 3-year registration, it’s not a big amount to pay […]

Share

The Big Vacation Rental Blog Experiment – Part One

  I’ve been talking for a while about the value of using a blog to promote a vacation rental property, in place of a static web site. I wanted to demonstrate this from the beginning so have decided to use my own property as the guinea pig, and my ever patient husband as the guinea […]

Share

How To Write Captivating Copy For Your Vacation Rental Website

What inspires you? What captures your attention when you visit a website so that you explore every page? Perhaps it’s the eye-catching design or photos that get your initial interest, but it’s the words that will spark the desire to read more. When you write for your website or blog it’s important to pay close […]

Share

How to Spot a Cherry Picker and Other Rental Tips

It can be very frustrating to spend hours on the phone and in emails with a prospective renter, only to find they never contact you again. The cost of that time can be hefty, particularly if you’re so convinced they are going to book that you hold the week for them, thereby losing other potential […]

Page 15 of 16