Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]
Share VRS264 – Planning and Executing a Great Vacation Rental Website Plan Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]
Share VRS261 – The Future for Start-up Vacation Rental Property Managers With Simon Lehmann In this episode, I’m joined by industry strategist and consultant, Simon Lehmann to discuss what the future holds for start-up property managers – those with a couple of properties now who are focusing on growth in the future. There were 500 new attendees at the Vacation Rental Managers Association Conference this year in Las Vegas. […]
Share VRS252 – How to Make Vacation Rental Marketing Automation Personal with Brad Martineau We hear a lot about marketing automation so I was excited when I heard that Brad Martineau of Sixth Division would be Keynoting at VRSS earlier this year. Brad didn’t disappoint, giving an inspirational and thought-provoking presentation that challenged attendees to look at the way they handled the process of sourcing leads and turning them […]
Share VRS251 – Building My Vacation Rental Website – Part One Building your own website isn’t the easy task it’s made out to be, and now I’m about to start creating my own, I’m taking on board some expert help from today’s guest and my business partner, Jason Beaton. If you missed it, I’ve just moved into my new house which is a 4-minute drive from […]
Share VRS248 – Content Marketing & Copywriting to Boost Your Vacation Rental Traffic This episode is for you if you want to seriously look at driving traffic to a website or listing, and are willing to work at it. Content marketing has been around for a long time, but it’s never been more important in our market as it is now. With millions of short-term rentals vying for […]
Share VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]
