All posts in "Marketing"
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VRS288 – Is PR Still Relevant for Vacation Rentals?

The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]

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VRS285 – Boost Your Vacation Rental Business With Referrals

When you are lost in the sea of other homes in your location and despair of ever getting seen, a referral from a past guest, a friend, or even another homeowner could be your lifeline to increasing occupancy. Rather than asking for referrals, today’s guest Matt Ward says we simply need to create the environment […]

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VRS276 – Growing Your Vacation Rental Email List with Lead Magnets

Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]

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VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business

How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]

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VRS264 – Planning and Executing a Great Vacation Rental Website Plan

Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]

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