All posts in "Marketing"
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VRS303 – Find Your Short Term Rental Niche Pt 1 with Rick Oster & Oster Golf Houses

Building for a niche market has worked for Rick Oster. Over the years, he’s built 7 homes with another to break ground shortly, with a model developed from understanding the needs of his rental demographic. They are purpose-built homes with a specific layout including multiple master suites, entertainment areas, and custom kitchens, and much of […]

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VRS299 – Born Into The Vacation Rental Business with Jodi Taylor Refosco

When you are born to parents who run a vacation rental business and your first real job is cleaning hot tubs in rentals you are likely to learn a lot about the industry from the ground up. Having that sort of experience is what prompted Jodi Taylor Refosco to launch Taylor-Made Deep Creek Vacations & […]

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VRS298 – The Seachange Vacation Rental Blueprint for Successful Property Management

As a property manager, it’s often reassuring to talk to others who are experiencing the same day to day issues looking after our owners’ properties. From marketing in an ever-changing environment, delivering end-to-end customer service, responding to guest issues during a stay and making sure changeovers are done efficiently and quickly, it’s necessary to have […]

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VRS297 – How We Saved The Summer For Our Vacation Rental Agency

For the last 15 years, we’ve seen a continuous pattern of high demand and low inventory in our property management business in July and August. It’s why we’ve been able to almost guarantee 100% occupancy to new owners, providing they priced competitively and delivered an attractively presented property. Until summer 2019, when in mid-June we […]

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VRS288 – Is PR Still Relevant for Vacation Rentals?

The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]

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VRS285 – Boost Your Vacation Rental Business With Referrals

When you are lost in the sea of other homes in your location and despair of ever getting seen, a referral from a past guest, a friend, or even another homeowner could be your lifeline to increasing occupancy. Rather than asking for referrals, today’s guest Matt Ward says we simply need to create the environment […]

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VRS276 – Growing Your Vacation Rental Email List with Lead Magnets

Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]

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