Share VRS289 – Remote Management, Leasing The House Next Door, and VRWS in Como with Antonio Bortolotti According to Malcolm Gladwell in ‘Outliers’ It takes 10,000 hours of deliberate practice at something to become a master at it. This applies to our business too and sadly we see too many quasi ‘experts’ proclaiming how they can teach their skills in a short course or an ebook, and make millionaires out of a […]
Share VRS288 – Is PR Still Relevant for Vacation Rentals? The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]
Share VRS285 – Boost Your Vacation Rental Business With Referrals When you are lost in the sea of other homes in your location and despair of ever getting seen, a referral from a past guest, a friend, or even another homeowner could be your lifeline to increasing occupancy. Rather than asking for referrals, today’s guest Matt Ward says we simply need to create the environment […]
Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]
Share VRS264 – Planning and Executing a Great Vacation Rental Website Plan Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]
Share VRS261 – The Future for Start-up Vacation Rental Property Managers With Simon Lehmann In this episode, I’m joined by industry strategist and consultant, Simon Lehmann to discuss what the future holds for start-up property managers – those with a couple of properties now who are focusing on growth in the future. There were 500 new attendees at the Vacation Rental Managers Association Conference this year in Las Vegas. […]
Share VRS252 – How to Make Vacation Rental Marketing Automation Personal with Brad Martineau We hear a lot about marketing automation so I was excited when I heard that Brad Martineau of Sixth Division would be Keynoting at VRSS earlier this year. Brad didn’t disappoint, giving an inspirational and thought-provoking presentation that challenged attendees to look at the way they handled the process of sourcing leads and turning them […]
