Marketing Archives - Vacation Rental Formula
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VRS251 – Building My Vacation Rental Website – Part One

Building your own website isn’t the easy task it’s made out to be, and now I’m about to start creating my own, I’m taking on board some expert help from today’s guest and my business partner, Jason Beaton. If you missed it, I’ve just moved into my new house which is a 4-minute drive from […]

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VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne

There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]

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Vacation Rental Marketing: Using personas to help increase your bookings

The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]

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5 Critical Phases Every Vacation Rental Guest Experiences

When was the last time you thought about all of the different things that happen before a guest books a stay at your vacation rental? Sometimes guests find you from an Online Travel Agency (OTA) like Airbnb or HomeAway. Others might come from a listing. Other times a guest may come across your website (you […]

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VRS216 – Getting Back To The Basics Of Vacation Rental with Wes Melton

Are property managers a dying breed? Is this the end of property management as we know it? These questions are coming at us from a variety of sources and the latest was an article from Wes Melton at Smoky Mountains.com, published on Matt Landau’s Vacation Rental Marketing Blog. In this insightful but inconclusive argument, Wes […]

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VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018

There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode I wanted to share what I think we […]

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VRS210 – How to Create a Great Lead Magnet with Jason Beaton

In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]

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