All posts in "Managers"
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VRS352 – It’s a Matter of Trust with Direct Booking For Short Term Rental

For a guest booking with an online platform such as Airbnb, there’s an emphasis on trust.  It’s one of the primary ways they persuade guests their platform is safe to use and why ‘off-platform’ whether booking or messaging, is somehow sending them off to the dark side.  And it’s also why we should be paying […]

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VRS351 – Creating An Awesome Vacation Rental Newsletter

Matt Landau (VRMB) calls himself a ‘Newsletter Nerd’.  He’s spent over five years researching what constitutes a great newsletter that you look forward to every week and always open, as opposed to the one that pops into your inbox and out into trash without a second glance. According to the author of Everybody Writes, Ann […]

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VRS350 – Getting Ready for Your Next Tipping Point

Tipping points occur when something changes to tip the balance of a system and brings about a larger change.  For example, someone integral to your business resigns, or VRBO penalizes you for too many cancellations or software you’ve relied on closes down.  There are many opportunities for something to happen within your carefully structured business […]

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VRS341 – What to Expect From the New Vacation Rental Traveler Persona

Just a year ago we were looking at some worrying figures as we faced something new – the changing nature of traveler behavior. Guests were booking later and for much shorter times and we began looking at our decades-long practice of only offering weekly rentals in high season.  How times change. Within a few short […]

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VRS339 – 6 Stages of a Short-Term Rental Book Direct Strategy

This pandemic has delivered a lot of lessons and they aren’t all about getting the spinach out of your teeth before joining a Zoom call!  It’s got many people thinking seriously about the amount of control the OTAs have and what we can do to take that control back.  While #BookDirect isn’t a new term, […]

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VRS338 – Book Direct Basics with the Vacation Rental Formula Team

Back in the day before Home Away and Airbnb came on the scene, we booked our homes directly with the consumer.  We used fax machines for booking forms, cheques or cash for payment, and spreadsheets to ensure we didn’t double book.  Now we have platforms and apps and plenty of resources to make it so […]

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VRS337 – Maintaining The Happiness High – Nurturing your Vacation Rental Guest

If we can capture guests while they are on a ‘happiness high’ and help extend that beyond the first excitement of booking a vacation, we can create more loyal guests who ultimately become our ambassadors.  This is the vision of vacation rental entrepreneur Nancy McAleer, and one that underpins all her activities on both her […]

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VRS336 – The Short Term Rental Covid-19 Reset with Matt Landau

Inspiration for podcasts comes from many places, none more richer in ideas and content than Matt Landau’s weekly newsletter. If you didn’t get the mailer it’s reproduced below.  In this episode, Matt joins me to discuss the future of vacation rentals in light of the pandemic and share some practical and actionable things you can […]

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