course

Branding Your Business

Get the knowledge and expertise to optimize the performance your short-term rental business and stay ahead of the competition in just a few days!

Branding Your Business

Establishing a memorable brand is important to stand out in today's competitive marketplace. A strong brand allows you to differentiate yourself, cultivate trust with potential guests, and create a loyal following of repeat visitors. 

In this course, we will explore the key elements that go towards creating a memorable and effective brand for your short-term rental. You'll gain insights into the importance of branding in business, strategies for standing out in a saturated market, and the fundamental role of a compelling brand story in your success.

We will also explore the importance of sharing your mission and values, creating a brand personality that resonates with your target audience, and developing a visual identity that reflects your brand's unique character.

By the end of the course, you'll gain a comprehensive grasp of the key elements of short-term rental branding so you can develop a strong brand presence that aligns with your business goals.

In this course, you will learn how to:

Understand the role of branding in short-term rental businesses
Differentiate your rental from the competition and be memorable to potential guests
Develop a brand story that reflects your rental's unique history and character
Identify your rental's mission and values and learn how to effectively communicate them to guests
Create a visual identity that reflects your rental's brand and enhances its overall appeal
Understand the importance of consistent branding across all touchpoints, including your website, social media, and guest communications
Use data and feedback to refine your brand and continually improve its effectiveness
Apply your new branding knowledge to create a memorable and effective brand for your own short-term rental business.
Understand the role of branding in short-term rental businesses
Differentiate your rental from the competition and be memorable to potential guests
Develop a brand story that reflects your rental's unique history and character
Identify your rental's mission and values and learn how to effectively communicate them to guests
Create a visual identity that reflects your rental's brand and enhances its overall appeal
Understand the importance of consistent branding across all touchpoints, including your website, social media, and guest communications
Use data and feedback to refine your brand and continually improve its effectiveness
Apply your new branding knowledge to create a memorable and effective brand for your own short-term rental business.
Branding Your Business
From Guest Expert Jodi Bourne
$197 - One Time Purchase
Best for those who want long-term access to the course and how to create a strong brand that helps you stand out from the competition, build trust with potential guests, and create a loyal following of repeat visitors.
INCLUDES:
  • Lifetime Access to the full Branding Your Business course curriculum
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • One dedicated course space in our VRF B-School Success Circle to talk to other students and support each other about course content
Life-Time All Access Pass
Annual Subsciption Coming Soon
$997 - One Time Purchase
Best for those who want to level up their skillset through multiple learning options
INCLUDES:
  • Access to the full VRF B-School course catalog
  • Access to all future VRF B-School original courses (not 3rd party content)
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
  • Exclusive access to LIVE industry expert interviews with Q&A as part of the Vacation Rental Success Podcast
  • A 1-hour consultation with VRF B-School Head of Education Heather Bayer

ABOUT THE COURSE

Frequently asked questions

When does the course start and finish?

The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.


How long will I have access to the course?

You will have lifetime access to the course when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.


How do I access the course materials?

Log in to VRF B-School Courses by clicking Login in the upper right of this page or by going here.

Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.

You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.

What equipment/tools will I need to complete the course?

Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 30-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.

What do I do if I need help?

For questions about your billing or accessing the course materials, email support@vacationrentalformula.com.

If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.